Are you starting as a host and want to know the best keys to succeed on Airbnb? It’s important to note that, on average, American hosts generate annual earnings of around $10,800, according to figures provided by Dallas News. Of course, these numbers vary depending on the region, property location, features, and proper management and promotion (which we’ll focus on in this article).
For now, remember that your success on Airbnb depends directly on two factors: the rental rate you set and the frequency of bookings you can achieve.
Know Yourself, Know Your Property, Know Airbnb
To be effective in your strategy and succeed on Airbnb, it’s necessary to start by defining precisely what you want to achieve with renting out your accommodation:
Build a “primary” business by fully committing to this type of rental, making it your primary source of income. Earn a few extra dollars by renting it out seasonally or occasionally.
Create a secondary and stable source of income by making it available year-round.
Clarifying these points will help you better outline your goals and identify the strategies to achieve them. Therefore, once you have defined your objectives, start by getting to know your property. Understand the pros and cons of your accommodation, highlighting its best qualities and identifying any shortcomings. Analyze its location, and determine the optimal target audience based on the property.
In summary, ask yourself: What type of property do you have? Is it an entire house, a room, or a shared space? What amenities does your property have, and what could be added for greater comfort?
After answering these questions, our final recommendation is to take the time to familiarize yourself with the Airbnb platform thoroughly. This way, you can leverage its full potential.
Create an Appealing Profile
Once you are familiar with the previous points, you can start working on creating a profile that stands out:
Since, like any product, the first contact is visual, making an excellent first impression with high-quality photographs of your property is essential.
While the aesthetics of the property matter, prioritize showcasing the most important aspects according to your target guests: beds, bathrooms, kitchen, etc.
This doesn’t mean you shouldn’t highlight the attractive features of your accommodation; in fact, you should emphasize them. Mentioning the quality and clarity of the photographs goes without saying.
Creating an appropriate property description is the second most valuable aspect of optimizing your profile for Airbnb success.
Highlight the elements that are most relevant to your target guests, and make sure to mention any unique features.
Communicating your rules for guests and other vital information is essential to avoid misunderstandings and negative reviews.
When it comes to the title of your property, it should emphasize the most charming aspect. For example:
“Cozy Apartment in the Heart of the City”
“Panoramic Views and Comfort in Our Urban Retreat”
“Your Home Away from Home! Charming Countryside Cottage”
How to Set a Competitive Price?
Setting a competitive price is usually accessible in cities where Airbnb is famous, such as tourist destinations, capitals, or significant economic centers, with many comparable listings. In such cases, you must conduct market research by analyzing the prices of other accommodations with similar characteristics and locations, considering factors like the season.
However, in less-visited cities where Airbnb may be less popular, many hosts make the mistake of basing their prices on hotel rates. While hotels may be competitors, users perceive this accommodation service differently. Nonetheless, hotel prices can provide a rough idea of how much visitors are willing to pay in a given city.
Therefore, in such cases, it’s helpful in